Planning | Development

Welcome to Urban Assets

We help developers, non-profits, neighborhoods, and cities in Wisconsin to plan, design, and achieve their goals.

 Core Areas of Expertise

Urban Assets delivers strategic project management and drives project success.

Real Estate Development

Strategic guidance on the series of steps required for success, from vision to concept to completion, including land use and political analysis, planning and zoning, neighborhood engagement, and municipal approvals.

Non-Profit Facility Planning & Development

Guidance and facilitation for the planning and development of new a facility that leverages an understanding of the design process, staff expertise, board commitment, stakeholder awareness, and relationships, and fundraising tools and expertise.

Generating New Ideas

By The Numbers

Problem-solving, the heart of urban planning, is determining what needs to be improved, what needs to be changed, and how this will not only raise the equity level among all citizens but how we can truly advocate for certain groups.

Through expertise in planning and project management with our focus on and dedication to our communities, Urban Assets is able to engage, inform, support, and plan a brighter future for all.

Community Members Engaged

Madison Area Nonprofits Helped

Our Overall Number of Projects

The Number of Rental Units Built

Our Work

Urban Assets believes planning and development are inherently collaborative. We target projects that meet community needs, promote equity, and further healthy, sustainable growth.

OUR Values


Planning and development are collaborative endeavors that benefit from involvement by those who are invested in the outcome.


We believe in the vitality of human connections and appreciate differences within shared spaces. This fosters fellowship and encourages participation.


Good planning builds capacity and generates positive energy for change. We are true to our word and transparent in our actions.

How can we help you?

We deliver planning and strategic project management for community-oriented projects. How can we help?