Rule Enterprises & Movin’ Out, Inc. – Fourteen02 on Park

Executive Overview

The project encompassed the development of a mixed-use affordable housing development, with twenty percent of units designated for individuals with permanent disabilities and their families, as well as a full-service grocery store.



115,311 S.F. Mixed-Use Development
150 affordable Housing Units
24,000 sq. ft. Grocery Store


1402. South Park St., Madison WI
Currently under construction

Our Role:

Neighborhood engagement, municipal approvals, project management

Others on The Development Team:

  • Rule Enterprises – Developer
  • Movin’ Out, Inc. – Developer
  • Arc-Int Architecture – Architect
  • Wyser Engineering – Civil Engineer
  • Saiki Design – Landscape Architect

The Story:

The primary objective of the mixed-use development project is to provide the community with a modern grocery store as well as supply much needed affordable housing units. 

One of the first major housing developments on Madison’s Southside, the project garnered major attention from the surrounding community.  In addition, the need for a high-quality, community-oriented grocery store in an area that was at risk of becoming a food-desert, meant the neighborhood and community organizations needed to be actively engaged in the process.

The engagement process included collaboration with community members and stakeholders by organizing and facilitating standing Steering Committee meetings, conversations with community leaders and organizations, administering surveys and conducting analysis, facilitation of focus group meetings, and hosting traditional public meetings. The input gathered from community members tangibly informed design and programmatic elements of the highly anticipated development.

FOURTEEN02 In The News

“I have high hopes for this development actually strengthening the community and not contributing to displacement but rather contributing to a sense of community and keeping folks in South Madison.”
– Mayor Satya Rhodes-Conway

The Capital Times, Abigail Becker, January 17, 2019

Project Visuals

Please explore Fourteen02 on Park’s visual impact through project renderings, floor plans, drawings, and photos.

Our Work

Urban Assets believes planning and development are inherently collaborative. We target projects that meet community needs, promote equity, and further healthy, sustainable growth.

How can we help you?

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